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For Marketers

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Drive-to-Store
Attribution
Campaign effectiveness measurement (footfall, ROI), previously only available for online sales

See case study

For Analysts

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Visitor and
Passer-By Insights
Rich information on who your physical visitors are, where they come from and what they want

See case study

FOR OUT-OF-HOME

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Audience
Insights
Optimise out-of-home campaign planning with detailed audience stats — for the first time ever

See case study

3.0m
Visits measured daily
2.0m
Panelists
1
Location standard

  • Rich first-party data

    We pull high-quality data directly from the phone, and measure more than just location

  • Hard science

    We use industry-leading machine learning models to predict the probability of a visit based on many factors, not just GPS

  • Accurate results

    We actively correct for panel skew based on both stated and inferred user demographics

 
“Our advertisers demand Locarta Attribution to quantify the value we provide them”Christian Gaiser, CEO KaufDA

Privacy Promise

Strict Privacy

We adhere to German privacy law – one of the toughest in the world

Certified

Awarded the ePrivacy seal following an independent audit

Anonymous

All data is aggregated, to prevent anyone being personally identified

FEATURED IN

Locarta is funded with resources from the Pro FIT program. The Pro FIT project is co-financed with funds from the European Fund for Regional Development (EFRE) with the goal to develop and exploit innovative market research methods for the offline retail sector.