Rich first-party data
We pull high-quality data directly from the phone, and measure more than just location
We use industry-leading machine learning models to predict the probability of a visit based on many factors, not just GPS
We actively correct for panel skew based on both stated and inferred user demographics
“Our advertisers demand Locarta Attribution to quantify the value we provide them”Christian Gaiser, CEO KaufDA
We adhere to German privacy law – one of the toughest in the world
All data is aggregated, to prevent anyone being personally identified
Locarta is funded with resources from the Pro FIT program. The Pro FIT project is co-financed with funds from the European Fund for Regional Development (EFRE) with the goal to develop and exploit innovative market research methods for the offline retail sector.