We are a location analytics company, measuring people’s behaviour in the real world. Whenever we discover something interesting, we’ll post it here.
Congratulations to Havas
For Havas Media Group Locarta measured a combined OOH and Mobile campaign for Paco Rabanne (PUIG Germany) in the two weeks before Christmas. With it Havas has been shortlisted for a Deutscher Digital Award (German Digital Award) in the category Digital Advertising Campaign – Cross-Media.
Tech company Criteo accords leaders in performance marketing with its awards and this year Locarta has been shortlisted in the category “Most Innovative Performance Marketing Start-up”.
How Neukölln has changed – ten years ago it was a forgotten corner infamous for its crime, now it’s the trendy German equivalent of Brooklyn or Hackney
A nationwide survey reveals that while the man himself is scorned, support for his top policies is stronger than expected.